Boca by Anneli Åslev.

Boca by Anneli Åslev is owned and created by the Swedish designer Anneli Åslev. She has worked hard by herself at building up her company from scratch.

It all began when Anneli as a child grew up in a town in Florida, called Boca Raton. She loved clothing as a child, and learned how to sow at an early age.

Since then, she moved back to Sweden, and she attended the Swedish design academy for 2 years and saw how people loved her design. As soon as she graduated, she knew she wanted to make business out of it. She worked daytime at a store, and designed until late at night. She got her one-of-a-kind pieces into high-end stores in Sweden, and soon made a success in her country. She then thought of going to the country she lived in as a child, and during 3 months she made hundreds of dresses, and headed towards Los Angeles with a big bag filled with her dressess. During ten days, she walked the streets up and down, and presented her design to the high-end fashion stores. They loved her clothes, and she now has her label in a couple of the nicest stores around. Her clothes can often be seen on celebrities and famous TV-shows and in fashion magazines.